Recent studies* have shown that there are robust links between cash-back incentives, digital marketing strategies, as well as fast payment transactions, which are becoming a trend driver, especially among younger generations. The studies have found that 74% of Gen Z and 70% of Millennials will spend more if they know they'll instantly get 5% cash-back. Furthermore, 82% of Americans say that they would shop more frequently at stores they haven't been to in a while if they were notified about a cash-back offer.